We are a rapidly growing group of top-tier software engineering consultants, where decentralization and empowerment of entrepreneurs are key components in our model for success.
We believe great talent wants to be at the forefront of development, solve hard problems, have flexibility, surround themselves with inspiring and knowledgeable colleagues, be challenged and constantly learn new things. That’s the only way to stay relevant over time - because what is hard today will be easy tomorrow.
We put high emphasis on protecting the recipe for success that has brought all the companies in the group to where they are today. This is achieved by keeping each company's unique culture, philosophy and way of doing business, whilst being mindful of the quality and DNA of new companies being invited to join Generate. We believe diversification is a strength that results in stability and increased growth opportunities through differing geographical locations, delivery models, type of customers, end markets, coding languages, and much more.
We are focused on giving all entrepreneurs and software developers in the group the best possible support - in a decentralized manner - to challenge the big and dominant players in the market, win more customers, and continue developing without it having to be at the expense of uniqueness and strong local roots.
By bringing together many different companies with the common ability to deliver very high quality to their customers, many interesting - but voluntary - areas of cooperation emerge. The differences in the group, where the companies complement each other, creates optimal conditions for collaboration and joint value creation.
By utilizing the combined competencies, resources, experience and geographical coverage of the group, there are very few customer demands that cannot be met.
The cooperation and shared economics in the group offers all companies a new opportunity to work with upsell/cross-sell with new and shared customers. More importantly – it provides an opportunity to add value and deliver a broader offering to customers.
We believe that knowledge sharing will occur everyday, everywhere, between individuals in the different companies, when a group sharing the same values and DNA is put together, and there is no interference in the unique and highly creative culture.
An opportunity to learn more, in combination with new and exciting career paths across the group, as well as being part of building something new across many different markets, are examples of what employees in the group are able to take part in. As our highly skilled employees are our most valuable asset, all employees within the group are offered the chance to invest in Generate to participate in the value we create together during our exciting journey.
Sharing resources – on a voluntary basis - within the group, such as recruitment, sales, HR, software developers, help the companies quickly adapt to a changing environment, constantly optimise capacity utilisation, reduce risks connected to future growth investments, and offer employees broader assignments and new development paths.
Many of the companies have strong competitive positions locally which creates both stability and opportunities for the group, while geographical spread between and within countries helps win public procurements, cross-border customers, leveraging differing currency- and hourly rates, and much more.
MARCUS BJERING
CEO, Piktiv
The clearest common denominator amongst all companies in the group is the high-quality deliveries to the customers. To deliver high quality, you need complex coding competencies that are deemed mission critical by customers and cannot be easily found elsewhere. You also need the right culture with a fun and rewarding workplace at the center, that allows for constant development by taking on challenging problems for the customers.
There is pride in being a part of any company in the group. This pride is connected to the quality of the colleagues and deliveries to customers, and to staying at the forefront of the development in the industry. To be able to tell customers, whatever their problem is, that “we will solve this for you”.
Generate should be defined by the quality of what is delivered to customers, which will result in highly satisfied customers, and hence exceptional financial performance in terms of growth and margins. We should stand out by not talking about how good we are, but by the quality of what we create. This we believe will attract like-minded companies and colleagues and preserve the positive attitude and culture even as the group grows.
