Generating digital excellence
Generate is a family of specialist software companies. We bring together exceptional technologists, problem-solvers, and advisors who stay close to their customers and domains, while collaborating across the group whenever it creates clear value. Our role is to connect the best specialists to deliver smart technology and powerful insights—combining the focus of autonomous teams with the reach and reliability of a larger organization.
We aim to be the best digital partner and advisor to our clients, the best employer for people who want to work among equals, and a leading Nordic consultancy in system development, data, and AI. To get there, we invest in specialized companies with strong technical niches, recruit the best talent, foster distinct cultures, and take on the most complex problems. When needed, we join forces across companies to guide clients through digital transformation, with AI as an integral part of what we do.
Growth is driven both organically - through collaboration and shared initiatives and through a disciplined M&A agenda that strengthens our capabilities and extends our footprint. Operational excellence underpins everything: shared standards, proven delivery practices, and pragmatic governance that raise the bar without diluting the identity of each company.
Our visionGenerating long-term results and business value with IT
Our offices
Generate operates across Sweden and Norway, with offices distributed throughout both countries. In Sweden, we are present in Stockholm, Gothenburg and Malmö, as well as in Halmstad, Ronneby, Skövde, Uppsala, Växjö and Örebro.
In Norway, we are represented in Bergen, Oslo and Tønsberg. This structure enables us to maintain a strong local presence while supporting clients effectively across both markets.
