Services > Design & Concept Development

Design & Concept Development

Creativity and technology come together to shape user-friendly concepts. Design processes focus on usability, identity, and delivering meaningful experiences.

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UX Research & Analysis
Concept Development
Strategic Design
Accessibility
Visual & UI Design
Service Design

UX Research & Analysis

Reduce guesswork and create solutions designed for real users—increasing adoption, satisfaction, and long-term engagement.

We uncover user needs, behaviors, and pain points through research, testing, and data-driven analysis. Our insights form the foundation for designs that are intuitive, efficient, and user-friendly.

We combine qualitative research with hard data, delivering insights that go beyond opinions and lead to proven design decisions. You get a user understanding that's both deep and actionable.

Concept Development

Accelerate innovation by quickly moving from abstract ideas to validated concepts ready for development—reducing risk and time-to-market.

We transform ideas into tangible concepts, bridging creativity and feasibility. By rapidly creating wireframes, iterating prototypes, and validating with stakeholders, we shape visions into actionable product roadmaps.

We balance creativity with practicality, ensuring that concepts are bold enough to inspire yet realistic enough to build. You get innovation that's visionary and viable.

Visual & UI Design

Strengthen your brand and improve engagement with digital products that look as good as they perform—turning first impressions into lasting connections.

We design user interfaces that are clean, consistent, and engaging across platforms. Every element is crafted to enhance usability while reflecting your brand's identity.

Our designers combine aesthetics with usability, building interfaces that delight users and drive measurable outcomes. Beautiful design that actually works—not just pretty pixels.

Strategic Design

Unlock competitive advantage by treating design as a strategic driver, not just a finishing touch—turning creative decisions into business results.

We align design thinking with business strategy, ensuring that every design decision supports broader organizational goals. Our approach integrates brand, customer experience, and product vision into a cohesive whole.

We operate at the intersection of design and strategy, making sure creative choices deliver business impact. You get a design that's not only beautiful and functional—it's strategically aligned with where you're going.

Accessibility

Expand your reach, comply with regulations, and create products that truly serve all users—turning inclusivity into a competitive advantage.

We design inclusive digital experiences that meet accessibility standards (WCAG, ADA) and are usable by everyone, regardless of ability. Accessibility is embedded from the start, not added as an afterthought.

Our accessibility-first mindset ensures compliance while also delivering smoother, more intuitive experiences for all users. You get solutions that are legally sound, ethically responsible, and better for everyone.

Service Design

Improve customer loyalty and internal efficiency with services designed around real user experiences—turning touchpoints into meaningful moments that drive satisfaction and results.

We map and optimize end-to-end customer and employee journeys, aligning processes, people, and technology. By designing holistically, we ensure every interaction adds value and creates seamless experiences.

We bring together cross-functional expertise, ensuring that service design integrates smoothly with technology and business strategy. You get solutions that work across departments, not just on paper.

Mikael Lindgren

Head of Sales, Sweden

+46 700 83 81 87

mikael.lindgren@generategroup.se