Generate Group proudly welcomes Tenfifty, the Gothenburg-based AI experts, as our newest partner. This acquisition brings together Tenfifty’s more than 20 years of deep expertise in artificial intelligence with Generate Group’s more than 300 specialists in software engineering, data and UX, creating a holistic end-to-end offering where AI is an integral part of everything we do. By combining these strengths, we open new opportunities for growth and impact across the Nordics.
For Tenfifty, the move is about more than just joining a larger group."We see this as a unique opportunity to accelerate our mission," says Anders Bjurström, CEO of Tenfifty. "Generate Group understands that innovation happens when you combine the right people, the right ideas, and the freedom to explore. This is the right match for us and for our clients."
The partnership will enable Tenfifty to expand its reach, collaborate closely with our specialists, and deliver even greater value to new and exciting customers in the Nordics. Generate is committed to accelerating Tenfifty’s impact by unlocking new opportunities and uniting top data and AI specialists for the future.
“Together with Tenfifty, we are bringing together some of the Nordic region’s leading experts in data and AI under one roof. Few other companies can demonstrate as long and broad experience in AI as Tenfifty, and that makes them a strong and valuable partner for Generate Group”, adds Karan Maleki, Head of M&A at Generate Group
About Tenfifty
Based in Gothenburg, Sweden, Tenfifty delivers advanced AI solutions that help organisations unlock the value of their information. With over 20 years of experience in applied AI, Tenfifty is far from a newcomer to the field - they were working with AI long before today’s hype.
With a long track record of putting 100+ AI projects into production, Tenfifty brings a unique depth of knowledge about how AI can create real value in practice, far beyond experimental proofs of concept. They stand out through their ability to move from idea to deployed AI, combining technical expertise with business understanding. Rather than stopping at proof-of-concepts, they design and implement AI solutions that scale and deliver long-term value.
Over the years, Tenfifty has collaborated with clients across sectors - from municipalities and healthcare providers to the forestry industry, mining, manufacturing, and MedTech, among others. Their projects span everything from legal text analysis and patient communication tools to predictive maintenance, process optimisation, and advanced forecasting.
Whether it’s AI-driven decisions happening in real time or forecasts projecting a year ahead or empowering users with generative AI, Tenfifty ensures organisations have the right insights at the right moment – no matter the complexity or timeframe.
About Generate Group AB
Generate Group AB is a Nordic technology consultancy bringing together more than 300 specialists in software engineering, data & AI, advisory and user experience. By combining deep expertise with scale, Generate delivers end-to-end solutions while maintaining a flexible, personal approach. Our vision is to create long-term business value through smart technology and insights, becoming the leading European consultancy within software engineering, data and AI.
Media Contact
Charlotte Eriksson
CEO
Generate Group AB
+46 70 454 55 43 | charlotte.eriksson@generategroup.se | www.generategroup.se
Anders Bjurström
CEO
Tenfifty AB
+46 761 91 92 91 | anders.bjurstrom@tenfifty.io | www.tenfifty.io
