Generate Group strengthens data and analytics with InsightX

Apr 17

Generate Group proudly welcomes InsightX Analytics AB, the Malmö-based data engineering specialist, to the group. InsightX strengthens Generate Group’s offering in advanced analytics and AI/ML, complementing the group’s 350 specialists in software engineering, data & AI, advisory and user experience.

The acquisition also reinforces Generate’s expansion in Malmö and the Öresund region – an area where the group sees strong long-term potential. InsightX brings a highly senior team with deep expertise within analytics, as well as an analytics-as-a- service offering that helps clients refine data into actionable insights. Going forward, InsightX will work closely with GESHDO and the wider Generate Group to scale delivery capacity and meet growing customer demand in southern Sweden.

“We founded InsightX with a simple ambition: to help organisations turn data into decisions that create measurable impact,” says Johan Leveen, Co-founder of InsightX. “Joining Generate Group gives us a platform with a broader set of competencies and a larger community of specialists. Together, we can help clients build modern analytics platforms, accelerate insight generation and take solutions from idea to production with high quality and speed.”

“We are excited to have InsightX onboard. Their competence and experience in data engineering and analytics is in high demand across the market, and it complements our ambition to help clients become truly data-driven” says Charlotte Eriksson, CEO of Generate Group.

About InsightX

Founded in 2014 and based in Malmö, Sweden, InsightX is a specialist consultancy focused on data warehouse, business intelligence and advanced analytics; providing highly senior consultants to help organisations design, build and operationalise modern data platforms and insight solutions. InsightX works across the Microsoft ecosystem and complementary analytics tools, and supports clients with everything from data engineering and BI to advanced analytics and AI/ML. In addition to consulting services, InsightX offers an analytics- as-a-service (SaaS) solution that refines data into deeper insights.

About Generate Group AB

Generate Group AB is a Nordic technology consultancy bringing together 350 specialists in software engineering, data & AI, advisory and user experience. By combining deep expertise with scale, Generate delivers end-to-end solutions while maintaining a flexible, personal approach. Our vision is to create long-term business value through smart technology and insights with software engineering, data and AI.